Blockchains (smart contracts, distributed ledgers) and rights management broadly construed are the themes of today's Spotlight Patents. Assigned to AT&T, the first patent addresses techniques for managing dynamic pricing of media content through blockchain. Assigned to PayPal, the second patent addresses techniques for blockchain-enabled targeted content systems.
11,153,621, "System and method for managing dynamic pricing of media content through blockchain," assigned to AT&T.
Aspects of the subject disclosure may include, for example, a method that includes receiving, by a processing system including a processor, a pricing policy for streaming a media asset to a user; and recording, by the processing system, the pricing policy into a blockchain, wherein the pricing policy is used by a billing system to charge the user for streaming the media asset. Other embodiments are disclosed.
11,151,607, "Blockchain-enabled targeted content system," assigned to PayPal.
Targeted content is provided for display on a user device by detecting a first user interaction between the user device and a currently viewed webpage. A first transaction that includes a first user device identifier for the user device is generated. The first transaction is broadcasted to cause the first transaction to be sent to a smart contract stored in a distributed ledger. In response to the execution of the smart contract, first user information associated with a second user interaction between the user device and a previously viewed webpage that occurred prior to the first user interaction is received. Content for display on the user device via the currently viewed webpage is determined based on the first user information and the content is provided for display on the user device within the currently viewed webpage.