New patent applications are published on Thursdays. This week's Spotlight Applications concern aspects of digital watermarking and digital fingerprinting. Assigned to Globalive XMG (CA), the first application disclose techniques for using watermarking in a broadcast AR [augmented reality] layer. Assigned to Disney, the second application discloses techniques for the automated application of business rules using temporal metadata and content fingerprinting.
20170201808, "System and method of broadcast AR layer," assigned to Globalive XMG JV Inc. (CA)
A method is provided for enabling enhanced viewing of a broadcast by a user through an augmented reality device. An application is provided on the augmented reality device which is programmed for acquiring a camera feed of at least a portion of a broadcast displayed on a display device, which includes an AR layer. The camera feed is displayed using the augmented reality device. The application recognizes in the AR layer of the acquired broadcast at least one watermark or image, accesses a database of such watermarks or images, and retrieves related data. The data or an associated virtual object is then rendered as an overlay of the displayed camera feed.
20170201774, "Systems and methods for automated application of business rules using temporal metadata and content fingerprinting," assigned to Disney.
According to various embodiments of the disclosed technology, it is possible for content owners to better control the presentation of owned multimedia assets. Implementations of embodiments of the technology of the present disclosure leverage the specificity and greater breadth of detailed information about the multimedia asset of temporal metadata to enable content owners to associate business rules with particular content elements of the multimedia asset. After being notified of a match through the traditional fingerprinting process, embodiments in accordance with the present disclosure can programmatically identify the exact content elements contained within the uploaded multimedia file, and accordingly apply the applicable rules. Content owners may create a list of business rules associated with particular temporal metadata tags of a multimedia assets so that fine-grained rule application is possible.