Thursdays the PTO publishes new pending patent applications. Today's Spotlight Applications concern aspects of digital watermarking and digital fingerprinting. Assigned to Intertrust, the first application discloses techniques for data protection. Assigned to Verance, the second application discloses techniques for content distribution including advertisements.
20140082741, "Data protection systems and methods," assigned to Intertrust Technologies.
Systems and methods are provided for protecting electronic content from the time it is packaged through the time it is experienced by an end user. Protection against content misuse is accomplished using a combination of encryption, watermark screening, detection of invalid content processing software and hardware, and/or detection of invalid content flows. Encryption protects the secrecy of content while it is being transferred or stored. Watermark screening protects against the unauthorized use of content. Watermark screening is provided by invoking a filter module to examine content for the presence of a watermark before the content is delivered to output hardware or software. The filter module is operable to prevent delivery of the content to the output hardware or software if it detects a predefined protection mark. Invalid content processing software is detected by a monitoring mechanism that validates the software involved in processing protected electronic content. Invalid content flows can be detected by scanning the information passed across system interfaces for the attempted transfer of bit patterns that were released from an application and/or a piece of content management software.
20140075469, "Content distribution including advertisements," assigned to Verance.
Methods, devices, and computer program products are provided to enhance viewing of an entertainment content in the presence of advertisements. At a compliant device, at least a portion of an entertainment content is received and content policy information associated with the received entertainment content is obtained. The content policy information relates to presentation of one or more advertisements during a specific release window of the entertainment content. Such content policy information can be ascertained through one or both of: extraction of watermarks that are embedded in the one or more advertisements or the entertainment content, and computation and matching of fingerprints associated with the one or more advertisements or the entertainment content. Based on the content policy information, presentation of the one or more advertisements is triggered before allowing presentation of advertisement-free playback of the entertainment content, or simultaneous with presentation of the entertainment content.