On Thursdays the USPTO publishes new pending patent applications. Both of today's Spotlight Applications concern aspects of digital rights management and both are assigned to Intertrust. The first application discloses techniques for dynamic, local targeted advertising. the second application discloses techniques for content sharing.
20100293050, "Dynamic, Local Targeted Advertising Systems and Methods," assigned to Intertrust Technologies.
Systems and methods are described for targeting advertisements to a user of an electronic device. In one embodiment, the user's device receives multiple advertisements and at least one content item. Using a control associated with the content item and controls associated with the advertisements, the user's system dynamically determines the optimum advertisements to render with the content item. Information about the advertisements that were selected can be sent to a remote party to facilitate payment by the provider of the advertisements to the provider of the content.
20100299522, "Content Sharing Systems and Methods," assigned to Intertrust.
Systems and methods are described for peer-to-peer sharing of electronic content. In one embodiment, if a license associated with a content item permits a sharing peer to share the content item with a receiving peer, the sharing peer rebinds a cryptographic key associated with the content item to the receiving peer and generates a sharing license for the content item. The sharing peer sends the sharing license and the content item to the receiving peer for consumption.