Liquid Machines (LM) is the last remaining important independent US-based Enterprise Rights Management (ERM) company. It's earlier independent competitors were acquired: SealedMedia by Stellant and, in turn, Oracle, and Authentica by EMC.
I recently spoke at length with Ed Gaudet, Liquid Machines' SVP Corporate Development and Marketing about Rights Management, ease of use, the competitive landscape, ERM and content management technologies, and related topics.
A time index to our conversation follows:
Index and topics:
00:15 Ed Gaudet background
01:00 Overview of Liquid Machines, What is ERM?
02:31 What problems does ERM address? User Acceptance of ERM
04:09 Compliance, Intellectual Property Protection
05:26 Customer Examples - Chico's, Pilz
07:16 LM integration with existing infrastructures
08:57 LM's competitive landscape
11:32 Extending Microsoft's RMS, Philip Morris example
12:13 In a Microsoft environment, RMS is NOT required
12:53 In the context of content management, what is DLP?
16:18 How does Liquid Machines ERM extend DLP content management?
17:26 Fined grained controls, LM integration with DLP offerings
18:07 Thank yous and goodbys