BetaNews reports that Sony Pictures and Divx have partnered to provide a movie downloading service.
DivX has a Digital Rights Management system that it claims can protect copyright holders, while not interfering with a viewer's ability to watch content. Viewers will be able to download Sony content's for devices other than just a PC, and DivX will partner with retailers to market Sony's content.
Something unique about DivX DRM is that content is tied to the user, rather than to the device, as is generally the case with other DRM technologies for protecting movies and music.
Allowing users to move content from device to device may solve one of the major irritations that have turned consumers against DRM.