NTT Communications has announced its new DRM service for affiliate video advertising.
Some advertisers have hesitated, however, to let affiliates carry their video advertisements due to concerns that the content might be altered in some way without the advertiser's permission, or that the content might be illegally copied due to inadequate security measures employed by the affiliate's Website.
The new DRM Video Affiliate service addresses these concerns by using DRM technology to encrypt video content for the prevention of unauthorized editing or copying. Advertisers can also specify the duration and number of times that individuals may view their video ads.
Using DRM to preserve the integrity and identity advertising makes a lot of sense.
This is the first mention that I have heard of an advertiser concerned about someone stealing an ad. Everyone with whom I have ever spoken on the matter has indicated that they would simply like to know how many people are stealing the ad so that they can maintain accurate exposure levels.
Security in our business has two elements – first, we care that no one be able to penetrate the network and insert unauthorized content and second, some advertisers would rather the content not get out until the schedule start date so as to control a synchronized début.
Posted by: Dave Sprogis - CEO CineCast | Monday, May 19, 2008 at 11:10