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Friday, May 16, 2008

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Dave Sprogis - CEO CineCast

This is the first mention that I have heard of an advertiser concerned about someone stealing an ad. Everyone with whom I have ever spoken on the matter has indicated that they would simply like to know how many people are stealing the ad so that they can maintain accurate exposure levels.

Security in our business has two elements – first, we care that no one be able to penetrate the network and insert unauthorized content and second, some advertisers would rather the content not get out until the schedule start date so as to control a synchronized début.

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