NTT Communications has announced its new DRM service for affiliate video advertising.
Some advertisers have hesitated, however, to let affiliates carry their video advertisements due to concerns that the content might be altered in some way without the advertiser's permission, or that the content might be illegally copied due to inadequate security measures employed by the affiliate's Website.
The new DRM Video Affiliate service addresses these concerns by using DRM technology to encrypt video content for the prevention of unauthorized editing or copying. Advertisers can also specify the duration and number of times that individuals may view their video ads.
Using DRM to preserve the integrity and identity advertising makes a lot of sense.
