Ya just have to love Variety-speak: "MPAA topper blasts Net neutrality."
"This effort is being called by its proponents 'Net neutrality,'" Glickman [MPAA's 'topper"] continued. "It's a clever name. But at the end of the day, there's nothing neutral about this for our customers or for our ability to make great movies in the future. Government regulation of the Internet would impede our ability to respond to consumers in innovative ways, and it would impair the ability of broadband providers to address the serious and rampant piracy problems occurring over their networks today ... Government regulation of the Internet would be a terrible reversal of American innovation policy."
Unnecessary alarmist misdirection aimed mainly at P2P file sharing, in my view.
DRM for the record industry is dead, as it should be given the
labels' broken business model. However, the major film studios still
have a shot at using DRM effectively for tracking and protecting
content. BD+ on format winning Blu-ray is effective. DRM for flash and
other video formats is also pretty effective. So if the MPAA wants to
lock up video content, they have a shot at it, especially for HiDef.
For other content, watermarking, fingerprinting, and content tracking will probably play increasingly important roles in monetizing what the MPAA would consider piracy. Stay tuned.
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