Watermarking vendor Digimarc has announced that it is selling its ID Systems business to L-1 Identity Solutions Inc. The sale leaves Digimarc free to focus its resources on its digital watermarking and licensing business.
“This relationship comes at a particularly opportune time for Digimarc, as we are experiencing an inflection point in adoption and revenue growth for digital watermarking,” said Davis [Bruce Davis, Digimarc Chairman and CEO]. “Our technology is beginning to permeate the full range of media content, from banknotes and secure credentials to television, movies, music, video games, digital images, advertisements, packaging, and industrial goods. This transaction represents a great step forward for our shareholders, employees, and customers. As we combine our ID Systems assets with global leader L-1 to form a more comprehensive offering responsive to our customers’ evolving needs, we are also redoubling our focus on the realization of our founding vision to making digital watermarking a standard feature in all media content. This is a very exciting moment in our history.”
Seems like a wise move.