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Friday, February 29, 2008

Digimarc Conference Call - A Few Tidbits

A lot of the call and questions are focused on the ID part of Digimarc's business including watermarking of media content. Here are some tidbits (paraphrased):

Blu-ray win not relevant to Digimarc since Digimarc is involved in both formats other than greater sales in 08. IP connected entertainment devices will be more important. Technology for identifying media objects will become increasingly important. Final Blu-ray license will require Digimarc watermarking. Probably the middle of '09 before royalty revenue from Blu-ray sales become material to Digimarc's financial results.

Nielson relationship going great. We're in the development stage getting solutions ready for market. They will be Nielson's solutions. We're cranking full speed on it.

Friday, February 29, 2008 in Business Models, Fingerprinting, Television, Watermarking |

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