Earlier I suggested that it was too soon to call a winner in the Blu-ray vs. HD-DVD SuperBowl of next gen optical formats. Last week, several outlets, including the Hollywood Reporter and ComputerWorld, have noted that HD-DVD player sales have plummeted following Warner's announcement that they would exclusively support the Blu-ray format.
Apparently in response to the Warner, Toshiba announced earlier this month major price cuts for HD-DVD players:
"While price is one of the consideration elements for the early adopter, it is a deal-breaker for the mainstream consumer," said Yoshi Uchiyama, Group Vice President Digital A/V Group. "Consumer sales this holiday season have proven that the consumer awareness of the HD DVD format has been elevated and pricing is the most critical determinant in consumers' purchase decision of the next generation HD DVD technology. The value HD DVD provides to the consumer simply cannot be ignored."
Although it appears that the Warner announcement has given Sony and the Blu-ray camp substantial momentum, the format wars may not be settled until next January when the 2008 results are known.