I spoke recently with Andy Nobbs, President and managing director, of Teletrax, a company that presently offers content tracking services to the TV broadcast (linear TV) and distribution industries. We covered many topics, including the direction of markets away from DRM and toward watermarking and fingerprinting. Apologies for imperfections in the audio at a couple of points in the recording.
Among the more interesting points was that watermarking has an advantage over fingerprinting when dealing with similar news clips, for example, two clips from different sources of the same event shot by different cameras from similar vantage points. In such circumstances, watermarking might have a clear advantage over fingerprinting since the latter might not be able to effectively distinguish among the two clips.
Here's the File to download (14:50 Minutes, MP3):
Index and topics:
00:15 Overview of Teletrax, Andy Nobbs
01:30 Teletrax history, using watermarking from Philips
02:42 Transactional information to content owners
03:50 Content owners increasingly interested in Internet space
05:18 Fingerprinting vs. watermarking
08:03 The evolving content identification toolkit
10:00 DRM vs. content identification techniques
13:34 Teletrax and the Internet
14:32 Thank yous and goodbys