A Teletrax sponsored survey of media executives indicates strong interest in fingerprinting and watermarking tools and services. The press release also notes that:
Respondents were generally bullish on the growth of Internet video content and the shift in consumption of video content from TV to the Internet. Eighty percent of the executives polled said that at least 40 percent, if not a greater proportion, of video content will be consumed on the Internet (versus television) in 2012. However, only 26 percent of respondents said that video content will be distributed freely, without content owners mandating royalties paid, by 2012.
