The Associated Press (via Excite.com) reports that Google and YouTube have rolled out technologies to identify and filter video clips from at least some of the major movie studios, including Disney and Warner.
According to the article, YouTube has also been using audio watermarking technologies from Audible Magic to identify music clips.
The filtering techniques give copyright owners the option of generating revenue through Google-provided advertising.
However, not all rights owners are happy about the current situation:
Louis Solomon, a lawyer representing and English soccer league and music publisher Bourne Co. in another copyright infringement case against YouTube, criticized the new filtering system as "wholly inadequate."
"It does nothing about the past and won't be enough to protect the future," Solomon said.
YouTube now needs the cooperation of copyright owners for its filtering system to work because the technology requires copyright holders to provide copies of the video they want to protect so YouTube can compare those digital files to material being uploaded to its Web site.