Brad Stone reports in the NYTimes on Movielab's testing of several watermarking technologies. According to Prof. Leonard Kleinrock, one firm's technology was better than the rest. Goodness was judged by maximizing true positives (detecting a watermark when present) and minimizing false negatives (failing to detect when present) and false positives (detecting when not actually present). Movielabs declined to identify the company with the best performing watermark technology.
Nevertheless, afterwards, executives from Santa Clara, Calif-based Vobile were crowing in the hallways of the Universal Hilton Hotel.
The two-year old company’s technology, called Video DNA, has apparently bested others from the Royal Philips Electronics, Thomson Software & Technology, and the highest profile digital fingerprinting company, the Los Gatos, Calif.-based Audible Magic, which has deals to filter video sharing sites like YouTube and Microsoft’s Soapbox.