Microsoft Chairman Bill Gates and Ashley Highfield, the BBC's director of new media and technology did a Q/A at the Mix06 Conference in Las Vegas, this according to an article published on Informitv.com. Topics included DRM. Snippets:
Some form of digital rights management or DRM is necessary to protect programming, but it needs to be easy to use, [Ashley] suggested.
“Wherever possible we want to give our audience a chance to view our programmes for at least a week for free. We want a kind of sophisticated DRM that would allow that, then move into potentially a pay model,” explained the BBC executive, adding “unfortunately in the U.S. you may have to pay”.
“That kind of sophisticated DRM will improve the partnership with yourselves, for instance,” he told the Microsoft chairman.