Dow Jones says, Cellular News reports, that DRM-enabled content sharing will be a big driver of industry growth. Snippets:
Content for cellphones is becoming an increasingly important aspect of the wireless business. As voice matures, carriers consider media such as ring-tones and video clips their new cash cow, with industry experts predicting the U.S. market will grow to $7.5 billion by 2009. But the content providers are still hesitant to fully commit to this arena without adequate security, hence a new level of copyright protection that could be out as early as the holiday season.
Ironically, this mobile DRM 2.0 (digital rights management), allows consumers to loan out their content, albeit on a limited and controlled basis. It's a feature the wireless industry is looking at as a catalyst for growth.