This longish article in Billing World addresses how telecom (broadly construed) back office infrastructures are evolving to address the delivery of video programming over the Internet (IPTV) and over cellular networks. There are lots of 3- and 4-letter acronyms and vendor names, but the main points include that back office functions are evolving to meet the demands of new content delivery technologies. Snippets:
"Product catalogs can be virtual databases populated by data about all of the components offered by various carriers, cable companies and satellite players, as well as broadband vendors and content providers," says Atwater at Telcordia.
Once information is put in a centralized location, it can be combined with DRM, encryption requirements and key quality indicators so that marketing departments can devise different bundling schemes—for example, bundling e-mail with spam protection, or presence with video—to target different segments and demographics.