ITWorld.com has an interview with the E.U.'s top policy maker for the IT and media industries, Viviane Reding. Snippets:
The key, she argues, is ensuring that infrastructure and service providers and content makers all get a share of the new income generated by film online. To do this, effective and easy-to-use digital rights management technologies are needed to fight against piracy and ensure that content providers profit from the sale of their products, she says.
At the same time, consumers need to understand that they must pay for online products.
"We have to develop legal models which are attractive to young people," Reding says, adding that culture and audiovisual ministers agreed in Cannes on the need to educate the public about the implications of illegal downloading.