Starz Entertainment President Robert B. Clasen today unveiled details of
what he said is the "next generation" of on demand. In a keynote speech to the Academic Seminar held on the opening day of the National Show, the National Cable & Telecommunications Association's (NCTA's) annual convention, Clasen called on demand television an entirely new medium that require programmers to abandon all conventional, linear channel thinking and reinvent their businesses.
Like telephones, Internet access and music, television is rapidly becoming a portable communications service, he said, propelled by a range of new portable devices flooding the market. "The days are rapidly drawing to a close when television is something that happens only at home." Key to the further development of portability will be a secure digital rights management system, he said, to ensure that "portability does not mean piracy."