Hopes are high that the group's recommendations, largely focused on existing technologies, will bring more realistic content protection plans into the digital mainstream. The current approach—one that links DRM and specific playback devices from manufacturers including Apple, Microsoft, and Sony—restricts the content market along with the freedom of consumers to access content they've paid for across platforms and devices.
"If DRM is not interoperable, then 6 billion people on the earth lose their ability to exchange content that is at the basis of our society and how we communicate with one another," notes Leonardo Chiariglione, DMP president. He is determined to "knock down the walled gardens" around devices and services such as Apple's iTunes music download offer that hinder the ability of content owners and consumers to distribute content as they wish. "The DMP wants to give the people who create content the ability to distribute it and be paid for it and the people who buy it the freedom to play the content they buy on any device."