David, one of my "Starbucks Buddies" and the CEO of a media related company, asserted that DRM is dead. The major music companies are being disintermediated by the artists who are ever closer to their audiences. For artists, the revenue streams are generated more by concerts, T-shirts, and the like. Artists don't need or want DRM because it restricts the interaction between them and their audiences.
Some other indicators of the death of DRM include Steve Job's recent speachifying in which he said that the music companies should agree to drop DRM. Today's media indicates that Apple and EMI may be getting together to offer the Beatles' catalog through iTunes without Apple's FairPlay DRM. Several have observed that since CDs aren't protected, protecting digital music online is a waste of time. In addition, the music companies and the Consumer Electronics companies failed to get consumers excited about a new, higher quality music delivery vehicle using DVDs (and DRM, presumably). Long ago, Alby Galuten, then at Universal Music, observed that Armageddon was coming: broadband, high quality compression, and inexpensive storage. For the music industry, Armageddon arrived. The reverberations are still echoing.
Theatrically released movies and HD TV programming remain the front lines of the DRM battle. Millions of dollars--perhaps many hundreds of millions of dollars--have been invested to secure the distribution chain. Examples of these investments include copy protection on Blu-ray and HD-DVD drives, the Protected Video Path in Microsoft Vista, and technologies that help ensure that HD video is sent only to devices authenticated to behave in accordance with the wishes of content owners and distributors.
The media and technology companies that have made these investments will not easily abandon them.
So in answer to David's timely question, no DRM is not dead and will be with us for a long time, in my view. It may be called different things: copy protection, authorization, permissions, entitlements, etc. But DRM by any other name.....
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