Thursdays the PTO publishes new pending patent applications. Both of today's Spotlight Applications concern aspects of digital fingerprinting. Assinged to Enswers (KR), the first application discloses techniques for generating video markup data on the basis of video fingerprint information. Assigned to Set Media, the second application discloses techniques for matching an advertisement to a video.
20130247085, "Method for generating video markup data on the basis of video fingerprint information, and method and system for providing information using same," assigned to Enswers Co., Ltd. (KR)
The present invention relates to a method for generating video markup data on the basis of video fingerprint information, and to a method and system for providing information using same; and more particularly, to a method and system for conveniently and efficiently providing a variety of pieces of information, such as object-related advertising information, on the basis of video markup data which are generated in consideration of object information relating to objects in a video and of the fingerprint information of the video.
20130247083, "Systems and methods for matching an advertisement to a video," assigned to Set Media, Inc.
Systems and methods for automatically matching in real-time an advertisement with a video desired to be viewed by a user are provided. A database is created that stores one or more attributes (e.g., visual metadata relating to objects, faces, scene classifications, pornography detection, scene segmentation, production quality, fingerprinting) associated with a plurality of videos. Supervised machine learning can be used to create signatures that uniquely identify particular attributes of interest, which can then be used to generate the attributes associated with the plurality of videos. When a user requests to view an on-line video having associated with it an advertisement, an advertisement can be selected for display with the video based on matching an advertiser's requirements or campaign parameters with the stored attributes associated with the requested video, with the user's information, or a combination thereof. The displayed advertisement can function as a hyperlink that allows a user to select to receive additional information about the advertisement. The performance or effectiveness of the selected advertisements can be measured and recorded.